tatler

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

A HIGHLY TARGETED AUDIENCE IN BOTH SCALE AND POWER, WITH A GROSS BRAND REACH OF:1.2 MILLION ADULTS PER MONTH

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

 Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

central immagie contrasting coulers serif titile bing coverd by head but still a well known brand

2) How do the cover lines appeal to the Tatler target audience?
current times and it apeals to them

3) What are the connotations of the Tatler colour scheme on this particular front cover?

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think tatler put them on the cover?

tatler is a british magazine published by conde nast publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the british upper-middle class and upper class, and those interested in society events.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

it is trying to keep up with that is happening and appealing to the upper classes voice about Brexit 

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

the upper class and royals

4) Are there any stereotypes being reinforced or subverted? How? Why?

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?


Grade 8/9 extension tasks

1) What would be the preferred and oppositional readings to this cover of Tatler?

2) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?

3) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?