tatler
Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? A HIGHLY TARGETED AUDIENCE IN BOTH SCALE AND POWER, WITH A GROSS BRAND REACH OF:1.2 MILLION ADULTS PER MONTH 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about