zubair's media blog

 1) What does BAME stand for?  - Black Aisian minorities  2) Why is there a need for blood in the BAME community?  - Only 3% of blood donors are a part of the BAME community  3) What does this advert want people to do once they've seen it (the 'call to action')?  - They want more people a part of the BAME community to donate blood 'call to action', is like an encouragement for the community to donate blood.  4) Why is the advert called 'Represent'?  - It's a representation for the BAME community and the advert represents for them  5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous ?  - Influencers like Doc Brow, Lady Leshur etc, took a part to this advert,k positive influencers who are a part of the BAME community which helps attract more people to watch the advert and even donate blood.  6) What are the connotations of the slow-pac

  Industries: Ownership and control  1)  Why did Facebook buy Instagram for $1bn in 2012? Facebook bought Instagram because    It proved that Facebook could build multiple products at the same time. 2)  What are the benefits for media companies of vertical integration? The benefits of it is that it could also send messages to other  entrepreneurs that Facebook was the best place in Silicon Valley to drive massive growth. 3)  What are the benefits for media companies of horizontal integration? The benefits for the media horizontal integration is that the company will gain more profit also attract a wider audience. 4)  What is a subsidiary? Subsidiary is a company controlled by a holding company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Facebook, Walt Disney and Coca cola 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. Thi

  Tatler CSP case study.   1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? The editor introduces the magazine as "Tattler" this suggests that this magazine is for upper class this brand is branded which suggests that it would be expensive so only high class would afford it . 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Female:89%      Average HHI:£247,168      ABCI:90%          London/se:57% This suggests that most of the people who are women who read the magazine or are interested in, more then half percentage of the people are from London and South East also that upper class are interested in it as it's expensive as it's also branded (designer) 3)

  1) The advert is set in the 1950's to make the audience feel a sentimental connection to the past for the audience and this provides the audience with the pleasure of nostalgia. 2) Hero/ Protagonist     Heroine     Donor     Helper     Villain 3) It follows Todorov's theory because it has a three part structure with a sense of normality in the beginning (Equilibrium), then a problem arises (Disequilibrium), and it ends with a resolution (New Equilibrium). 4) Audrey Hepburn was a Hollywood star, model, and fashion mogul in the 1950s and 1960s.  5) Galaxy selected Audrey Hepburn for this advert because she represents class, elegance and heritage which fits in with the message of 'Goodness' and indulgence that Galaxy is always trying to represent. 6) Intertextuality is when one media text references another media text. 7) The Audrey Hepburn film suggested was 'Roman Holiday'. We know this by the scene set in Almafi village in Northern Italy and the role of the Ch

   1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? only stay at home mums and house cleaners 3) How does the heading message ('OMO makes whites bright') and typography promote the product? it adds even more meaning to "makes washing whiter" so its more eye-catching and stands out, the font has a excessive comic speech balloon makes the reader say whatever is in it louder to get right to the point. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the women's makeup shows that even though she is at home doing jobs like cleaning she still has to look good as in the 1950s that was mandatory for women top look good always. the women is placed right in the middle taking up a lot of space almost to show its not men that should read this its only women. due to the costume she looks rather misaddressed or high balling it

  Audience Reception Theory   1) What is the preferred reading of a media text? This is the message or ideology/belief the producers want the audience to believe.  2) What is the oppositional reading of a media text? T his is when the consumer takes away an opposite message or belief different to what the producers intended. Harry Brown:  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? In the film, teenagers are depicted as criminals and people who are extremely dangerous towards society and local citizens because they use weapons and guns. However after Harry Brown begins to   4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may disagree with the idea of how they are presented because it stereotypes all teenagers to be morally wrong however in reality the vast majority are the opposite.  McDonalds' Advert The preferred reading on this advert is that the Big M

  Magazines: Tatler CSP case study   1) Look at Tatler Media Pack. Go to page 2: how does the editor introduce the magazine? "Tatler is a fabulously targeted, sensationally accurate rifle shot to the very richest readers in the country. These people live the life reflected on our pages. Both physical and virtual, and boy, do they love to shop" - said by the editor 2) Now go to page 4 of the Media Pack. Focus on the print magazine. List the key demographic details. What do these demographic details suggest about the average Tatler readers? Circulation : 80,035 Readerships : 163,000 Average HHI : £261,572 Female : 73%      ABCI : 83% AB : 51%    Average age : 41 London / SE : 70% The average Tatler readers are mainly based at around 40 years of age. The models of the central image focus are much younger which could display that we can all look young for our age. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? Tatler readers believe that th

1) What is the independent cinema and how is it different to Hollywood blockbusters? Independent films are very different to Hollywood blockbusters like Black Widow. This is because the directors and producers have more creative input and its being made into their vision and not the vision of the studio bases. On the other hand, Hollywood blockbusters have the cast and actors have more creative input. 2) What is I, Daniel Blake about? Daniel Blake, 59, who worked as a joiner most of his life in North East of England needs help from the State for the first time ever following an illness. It is a drama that has a political message about Britain in an age of government austerity. 3) Who directed I, Daniel Blake? Ken Loach directed I, Daniel Blake. 4) How was I, Daniel Blake promoted to an audience? List at least three methods used by the film's marketing campaign and how they targeted their audience. A partnership set up with Trinity Mirror (The Daily Mirror owners) to run a marketing

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  it is sexist 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. it sexualizes sometimes sexist 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?